About TribalGlu:
TribalGlu, a subsidiary of Lateral Profiles Ltd. based in New Zealand, has focused on building communities of mobile users since 1999. TribalGlu’s pioneering technology aided in the success of New Zealand Idol and The Apprentice by making the mobile device an interactive channel for marketing and branding, creating a branded mobile social network, an entirely new way brands and advertisers communicate with consumers. With a primary focus on bespoke software and development for companies in the communications sector, TribalGlu spearheaded efforts at introducing TXTchat, SMS Voting, Text2Win sales promotions, and TV interaction services. TribalGlu currently spans the globe with its operation capabilities, providing secure and effective corporate solutions to telecommunications advances.
Primary Needs:
Launching brand in the US, Messaging, Marketing, Promotions, Vendor Management
Sucess Story:
Successfully introduced the TribalGlu brand to North America utilizing public relations, marketing and creative promotions. Created messaging and branding of all printed collateral and signage that TribalGlu used at the CTIA conference in San Francisco and the ad:tech conference in New York for their US debut. Mozaic worked with a T-shirt vendor to design apparel for the TribalGlu sales team and their promotional models who attended the conferences. Also, Mozaic conceptualized the tribal make-up theme for the promotional models using exclusive make-up provided by Ziba Beauty.